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Top Tips to Choose your Video Production Company

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Top Tips to Choose your Video Production Company

You may be waking up to the fact that a promotional video for your Rhode Island business would be an excellent marketing tool. Not only could you add it to your company website to give potential clients real insight into what you offer, but in today’s world of social media obsession, a promotional video could be posted on your fan pages to drive traffic back to your Rhode Island website.

So once you have decided that a promotional video is in order, how should you go about hiring the right company?

Promotional Video in Rhode IslandYou may be waking up to the fact that a promotional video for your Rhode Island business would be an excellent marketing tool. Not only could you add it to your company website to give potential clients real insight into what you offer, but in today’s world of social media obsession, a promotional video could be posted on your fan pages to drive traffic back to your Rhode Island website.

So once you have decided that a promotional video is in order, how should you go about hiring the right company?

Hire a professional company. Don’t even think about cutting corners and asking a keen amateur friend to produce your video. The shake on the camera and the poor composition of each frame will give it all away. Your friend might have a nice video camera and tripod, but a film director he is not. A professional company has the right experience, expertise and equipment to produce a quality, professional video over and above anything produced by an amateur. That’s why they are called professionals.

Check the company’s skills. Make sure the company you intend to hire is using up-to-date technology and has all the skills to complete the job successfully. Review videos they have produced for other companies and read all available testimonials.

Prepare a script. To ensure that the video production company is crystal clear on your requirements, prepare a short one page brief of the video content and what message about your Rhode Island business you want to send out to viewers. Although only a short document is required, its content is paramount to direct the video production company and to enable them to give you a realistic quote.

Review the quote. The quote will summarize the different shoots that the video company will need to undertake and how they propose to do them. It will also cost in the editing and production time. Make sure that all the points in your original script are covered and that you are happy with the price.

Review the quote again. It may be that the original quote was outside budget or didn’t cover all the elements you had hoped for. A good video production company will happily listen to your feedback and work with you to define a final script and quote that satisfies both sides.

Be clear on timelines. Make sure that you are clear on the time it will take to create the video – from the shoots to the editing to the final product. Bear in mind that outdoor footage may well be at the mercy of the weather. However so long as both you and the video production company are upfront with the project timelines, then everything will run smoothly.

Be open minded. It may be that during a shoot the professionals recommend a slightly different approach to the one you had envisaged. Don’t dismiss it out of hand. You may be pleasantly surprised by the new angle.

Approve the final product. Although you will rely on the professional video company to choose the rushes, ensure that you see the rough cut at the first opportunity. Make sure the agreement states that you can request amendments to the footage used, voiceover or background music until the final cut of your Rhode Island business promotional video is exactly what you hoped for.

Trademark the video. The final video should be trademarked to you and not to the video production company so that when it goes live on the internet, it refers back to your company. Be sure to emphasize this oint when you finalize your agreement with your video company.

By following these pointers, you will be able to have a knowledgeable and clear discussion with the video company you intend to hire – there will be no room for misunderstandings and the video production will proceed smoothly and satisfactorily.

If you are ready to produce a promotional video for your Rhode Island business, contact Gatsby Video Productions. We are based in North Providence and have 18 years experience in the business. We offer professional and affordable video production services and we are always flexible and will work closely with our clients to ensure that we deliver exactly what the client wants.

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